Radio and Radio Publicity
Wayne Kelly shares his morning radio stories as well as teaches what it takes to be a great radio guest!
Sunday, February 19, 2006
Thursday, February 16, 2006
The Power of a Great Interview
When you are prepared and do great radio interviews, you never know where it will lead. I won't share names yet because she's negotiating the deal as I write this...but I have to share this success story.
"Jess"(We'll call her) called me to share how my 30 Day Training Program has taken her to a new place faster than she ever imagined.
Recently she was invited on to a major market radio show. She was well prepared, knew what she wanted to share, and did the interview like a pro with great energy and great information and she says she did it all without being nervous.
The interview went over so well, that she was asked back for another interview. And she nailed another interview out of the park...but what came next, surprised her.
The Program Director asked if she'd be interested in hosting her own women's business show.
Because she knew how to structure her interview, kept the listeners engaged, and was passionate about her topic, the radio station recognized her as a great catch who could motivate and inspire their business demo.
Is there any question why taking a media training course is essential?
The next 30 Day To Success Radio class starts March 7th
I hope you can make it. Details at www.onairpublicity.com
Rock the Radio with Passion and see where you end up.
Saturday, February 04, 2006
Let's rid the world of bad interviews
It happened again! Another wasted interview that I couldn't air on my radio show. Somebody did an interview and instead of helping my listeners, they tried to sell my listeners. Ouch! It backfired because I didn't even play the interview on the radio.
I'm in a funny mood now. I want people to understand what's involved. I am going to give...yes GIVE you my $39 e-book - Insider Secrets to Radio Interview Success at no charge (Until common sense kicks in and I start charging again)
Go download it at www.onairpublicity.com you'll see it on the main page about 1/3 of the way down.
Feel free to pass this free download link to your friends and help me rid the world of bad interviews!
Thursday, February 02, 2006
Resource VS Radio Guest
Yesterday I was thinking about how I can be exceptional in the PR coaching department when it comes to my clients. What makes me unique?
I realized I live radio every morning as I play songs, interact with callers, and interview amazing guests that in turn generate more calls and so on....
My dream guests usually turn into resources for me.
What's the difference between a guest and a resource?
Dr. Phil was a resource to The Oprah Show.
James Frey - Author of "A Million little Pieces" was a guest.
Because Phil was a resource to Oprah, he was asked back many times to help couples and families. I don't have to tell you how the story ends but he's built a brand that now includes books, seminars, and his own TV show...not to mention huge ratings when he stops by other shows like David letterman.
James Frey came and went. If it wasn't for the recent fiasco about stretching the truth he probably never would have been a guest on Oprah's show again.
Can you be a resource?
The Gabby Cabby in New York is on my show weekly
Jojami Tyler is on regularly as my image consultant
Kelly Nault is now my parenting expert
The Singing Psychic is on quarterly with predictions
and that's just my little show.
Rock the radio and drop me a line if you’re already a hot radio guest cause I want to talk to you.
Friday, January 27, 2006
A Homerun Radio Interview
I had another great interview today! It was with motivational speaker Brian Klemmer or www.klemmer.com
I’m going to try and breakdown what he did that was so right.
1. He called on time.
2. He apologized for a mix up that was not his fault
3. He complimented my radio show
4. He complimented the listeners and our wonderful area
5. He was full of passion in making a real difference in someones life in the 10 minutes we talked
6. He gave us all hope to be better people
7. He shared how to be successful we need to get out of our heads and into our hearts
8. He thanked me for the opportunity.
I am learning a lot this week. The unknown guests are often better than the big names. Why? They have new ideas that need to be shared with the world and I feel they seem more real than the speaker who’s been making millions for over 15 years.
Brian, thanks for joining my top 10 club….that’s the Top 10 great people I have been blessed to meet in my life!
Wednesday, January 25, 2006
Life is Great Radio!
This week we had a heck of a topic because my ever sweet and kind co-host was pissed off at the federal government! After going through all the hoops to get a passport, hers was rejected because her forehead was too shiny!
If I was to think of all the reasons to reject a passport…in a million years I never would have guessed…shiny forehead.
This would have been the perfect opportunity for a photographer, a make-up artist, a passport specialist…or anyone with a heartbeat to grab some free air time by calling into the show and teaching us how to get rid of a shiny forhead…or how to take a great picture or…(Insert your own remedy here)
When you hear a completely ridiculous topic like this on the air and you can help…feel free to call and offer your suggestions and words of wisdom.
We’ll thank you for it!
Tuesday, January 24, 2006
Get On the Radio
It’s not rocket science. There isn’t a set of rules that you must follow to pitch your idea to the media. All you have to do is be relevant and personable. As I talk with more and more producers and DJ’s across North America, I realize it’s the real life topics that get the most ratings.
Listeners love listening to a DJ and his wife or Mom argue over something. This is real life. Radio is one big Reality Show!
We don’t want Doctors or Psychologists unless they will help us prove a point. We want real people who understand real life issues and can help us entertain our listeners.
My advice for today is if you can connect with real life issues then go check out the website of your favorite DJ, then pick up the phone and offer to help or be a resource for whenever they may need you.